Why Sunshine
A Festival that feels good to be at.
A Festival that feels good to be at.
Great music. Great people. A whole weekend to laugh, dance, camp, dress up, discover something new — and spend time with the people you actually want to be with.
Sunshine is big enough to feel like a proper music festival, but friendly enough to feel personal.
We are perfectly located, right in the heart of the country. We are easy to get to, from the North, South and everywhere in-between.
Children 12 & under FREE · Dogs FREE · Parking FREE
NOT JUST GREAT HEADLINERS
A great line-up from the first to the last act.
A great line-up from the first to the last act.
At Sunshine, the music doesn’t begin and end with the names at the top of the poster.
Of course, we love a great headline moment. But what makes Sunshine different is the depth of the whole line-up.
Across the weekend you’ll find established bands and artists, familiar names, brilliant live performers, carefully chosen tribute acts, emerging talent and local artists — creating a programme where there is genuinely something worth seeing throughout the day.
Not a handful of big names surrounded by filler.
A whole weekend of music worth turning up for.
After more than 17 years of booking live music, we have the knowledge, relationships and industry connections to build line-ups that punch well above their weight.
MORE THAN THE MUSIC
Come for the music. Stay for everything else.
Come for the music. Stay for everything else.
The bands may be what first catches your eye.
But ask people what they remember about Sunshine and you hear about everything around the music too.
The friends they came with. The people they met. The children having the time of their lives. The ridiculous fancy dress. Discovering an artist they hadn’t expected to love. Dancing to songs they haven’t heard for years.
And that feeling that, for one weekend, everybody is simply there to enjoy themselves.
Sunshine is a music festival. But it is also a weekend away together.
Who Comes to Sunshine?
Who is Sunshine For?
Who is Sunshine For?
Families. Friends. Couples. Three generations together. First-timers. Festival regulars. And quite a few dogs.
Families
A proper music festival where bringing the children doesn’t mean compromising everyone else’s weekend.
Friends
Come for the artists you know, discover some you don’t, have a drink, dance badly and make a weekend of it.
A weekend away
Live music, good food, a few drinks and a few days away from normal life.
Across the generations
Children, parents and grandparents genuinely sharing the same festival weekend.
First-time festival goers
You don’t need to be a festival expert. Sunshine is relaxed, straightforward and easy to settle into.
Dog owners
For many people, leaving the dog behind changes the weekend. At Sunshine, they can be part of it.
REAL SUNSHINE STORIES
Why people come back
Why people come back
The word we hear again and again is “friendly”.
Sunshine has grown over the years, but the thing people value most hasn’t changed.
People talk to each other. Children make friends. Groups return year after year. Families bring new generations with them.
Over time, Sunshine starts to feel less like somewhere you bought a ticket for — and more like somewhere you come back to.
“The best festival I’ve ever been to — friendly helpful people, fantastic vibe and great choice of music, food, stalls and activities… Best of all — dog-friendly too 👏😎☀️🐾”
Facebook comment after Sunshine Festival 2026
“We have been coming for 11 years and now bring the great grandson & great nephews and niece. They absolutely love the whole weekend. It’s fantastic. They spend 4 days without sitting in front of a tablet on the internet. Not one moan is ever heard.”
ANNE-MARIE GOODCHILD · SUNSHINE VISITOR
“We love this festival. In fact Sunshine Festival is the only one both my children will come to with me as they say ‘it’s soo fun’. I love making memories with them x”
CARZ JOANNE DOLTS · SUNSHINE VISITOR
WHAT MAKES SUNSHINE DIFFERENT
A lot of festival for your weekend.
A lot of festival for your weekend.
Sunshine brings together things that are surprisingly hard to find in one festival — a deep music line-up, genuine family value, easy camping and a weekend that doesn’t keep adding extra costs.
MUSIC
A line-up with real depth
Quality artists throughout the weekend — not just at the top of the poster.
FAMILY
Children 12 & under FREE
Because bringing the family shouldn’t make a festival weekend unaffordable.
DOGS
Dogs are welcome — and FREE
One of the family doesn’t have to stay behind.
PARKING
Parking is FREE
Another cost you don’t discover at the checkout.
CAMPING
Park beside your tent
Unload where you camp. No hauling the entire car across a distant campsite.
MORE TO DO
More than the Main Stage
Activities, entertainment, food, stalls, arts, rides and plenty to discover between performances.
THEIR FESTIVAL TOO
Children aren’t an inconvenience at Sunshine. They’re part of it.
Children aren’t an inconvenience at Sunshine. They’re part of it.
There is something special about seeing children experience a proper festival dancing to live music, dressing up, staying up later than usual, discovering new things and having the freedom to simply enjoy themselves.
Sunshine gives families space to experience those moments together, while still being a festival that adults genuinely want to attend.
CAMPING AT SUNSHINE
Camping included. Park beside your tent.
Camping included. Park beside your tent.
A weekend ticket includes standard camping at no extra cost.
At Sunshine, camping is part of the weekend, not another add-on waiting at the checkout.
Bring your tent, drive into the campsite and park beside where you’re staying. No hauling everything across a distant field before the festival has even begun.
Whether you’re coming with family or friends, Sunshine makes it easy to arrive, settle in and make yourself at home.
LESS FAFF. MORE FESTIVAL.
SUNSHINE FESTIVAL 2027
Your Kind of festival?
Your Kind of festival?
Great music. Great people. A whole weekend together.
Sunshine Festival returns to Upton upon Severn for the August Bank Holiday weekend.
Children 12 & under FREE · Dogs FREE · Parking FREE
Weekend tickets give you the option to camp at no extra charge.